In 2009, Golchin Foods went through a big change, new owners, new offices, new logo, and a complete overhaul of all the packaging. I had to re-create Golchin as a brand ready to compete in the modern marketplace by keeping their current customers and attracting new customers. I created a style guide to give continuity to the brands packaging and identity.
One of the largest projects was redesigning the spice packaging, over 80 different spices in hanging bags, 30 family size spices, and about 50 spices in new various sizes. I redesigned and created over 300 unique products, as well as sellsheets, collateral, advertisements, and wraps for the delivery trucks.
