Since 2010, I have been developing the XAPP brand through marketing efforts including in-store marketing, trade shows, local events, print & radio advertisements and social media. Recruited and trained a team of samplers, created standard operating procdures for sampling and sales, and supervised all events. I worked on all the marketing materials, POS, website, 3d [...]
Author Archives: Daniel
Dec
20
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Designer Whey Packaging Update
In 2010, Designer Whey reduced the size of their packaging to be more eco-friendly. In the process some of the clunkiness of the previous design was fixed. A sticker was placed on the top of the packaging to highlight the smaller packaging.
Nov
30
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Golchin Redesign
In 2009, Golchin Foods went through a big change, new owners, new offices, new logo, and a complete overhaul of all the packaging. I had to re-create Golchin as a brand ready to compete in the modern marketplace by keeping their current customers and attracting new customers. I created a style guide to give continuity to [...]
May
26
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Golchin Halva
Here are the before and after photos of Golchin Halva, the packaging will also have a side label.
Before:
After: