Since 2010, I have been developing the XAPP brand through marketing efforts including in-store marketing, trade shows, local events, print & radio advertisements and social media. Recruited and trained a team of samplers, created standard operating procdures for sampling and sales, and supervised all events. I worked on all the marketing materials, POS, website, 3d visualizations of event setups, new packaging, vehicle wraps, powerpoint presentations, collateral, and brand rep attire.
Category Archives: Identity
Dec
20
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Designer Whey Packaging Update
In 2010, Designer Whey reduced the size of their packaging to be more eco-friendly. In the process some of the clunkiness of the previous design was fixed. A sticker was placed on the top of the packaging to highlight the smaller packaging.
Nov
30
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Golchin Redesign
In 2009, Golchin Foods went through a big change, new owners, new offices, new logo, and a complete overhaul of all the packaging. I had to re-create Golchin as a brand ready to compete in the modern marketplace by keeping their current customers and attracting new customers. I created a style guide to give continuity to the brands packaging and identity.
One of the largest projects was redesigning the spice packaging, over 80 different spices in hanging bags, 30 family size spices, and about 50 spices in new various sizes. I redesigned and created over 300 unique products, as well as sellsheets, collateral, advertisements, and wraps for the delivery trucks.
May
26
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Golchin Halva
Here are the before and after photos of Golchin Halva, the packaging will also have a side label.
Before:
After:
